Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C 97

B2C A/B testing Retail B2B 97

Hubspot

SEPTEMBER 29, 2015

For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday , one in five marketers now have a dedicated budget for retargeting. Though it's a popular tactic for marketers, retargeting can be tough to get started with.

Campaign 77

Campaign Start-ups Conversion 77

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. This includes self-guided interactions (e.g., Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher.

Real Estate 91

Real Estate Entertainment Education Lead generation 91

Hubspot

JULY 13, 2015

Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. If you're one of those marketers who wants to dive into advertising with Facebook videos -- but isn't sure where to start -- keep on reading.

CTR 77

CTR Objectives and Key Results Campaign Start-ups 77

Hubspot

JANUARY 13, 2016

How are your paid ad campaigns? Traditionally, paid advertising was considered to be incompatible with inbound marketing. When HubSpot realised 53% of their customers were using PPC alongside inbound marketing, they considered if it was possible to create 'inbound-y' ads. Wait, did you ask, what are inbound-y ads?

Campaign 45

Campaign Gaming Follow-up Education 45

ConversionXL

JUNE 8, 2017

I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Marketing campaigns. Session replays.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

APRIL 25, 2016

These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. You can also use display ads for remarketing / retargeting. Email Marketing: If you capture your users’ emails, you can use email marketing to retain and re-engage them (e.g.

X-functional 88

X-functional GTM UX Objectives and Key Results 88