CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier
SaaStr
FEBRUARY 9, 2024
Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Others say PLG because it provides you a more natural path to up-sell and expand from people who are already interested and familiar with your product. Either way, the foundation for success in Go-To-Market starts with the right team.
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