Salesforce

MARCH 13, 2025

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. This is especially important when introducing an innovative or entirely new product to the market, and it’s where value theory comes into play. When it’s time, expand your TAM.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Salesforce

OCTOBER 18, 2024

Niche businesses Instead of appealing to the mass market, a niche business caters to a smaller, more defined market. You target certain kinds of customers with specialized products or services that meet specific needs — things that larger companies have overlooked. Bureau of Labor Statistics.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Sales Hacker

MAY 15, 2023

This does two things: It helps to paint a clearer picture of our ideal client persona which makes crafting a sales strategy much easier, and It helps us to constantly tweak and re-position our services to ensure what we’re providing is a deep need in our niche and not something we “believe should be.”

Minimum Viable Product 101

Minimum Viable Product Pitch Non-Profits Sales 101

Hubspot

JULY 25, 2019

Do you have a minimum viable product (MVP)? Looking for ways to acquire and retain more customers … at a startup-friendly price? Will you choose to apply their suggestions and listen to their expert opinions about your business, product, and growth? A minimum viable product (MVP) and real customers.

Minimum Viable Product 78

Minimum Viable Product Education Networking Legal 78

ConversionXL

FEBRUARY 3, 2022

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Is there a price stumbling block? Users can then calculate pricing based on their chosen features. Where price is a barrier, use price incentives to get people over the line.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113