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Should Your Business Invest in Technology Now?

Salesforce

Multiple studies show companies that operate in survival mode, making deep cuts and reacting defensively, tend to stagger through a downturn, are slow to recover, and never really catch up to those who continued to invest and innovate. That means whatever you’re selling must provide added value vs. flash.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Consider your product catalog and inventory mix. to keep in mind. Activate and launch.

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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

We’ve strategized as a team and reviewed with the account what we believe is the answer to their problems – our solution. And all of a sudden, the prospect intimates that they’d be willing to consider an up-front engagement in which we remove all doubt as a test of our performance. But still, no ink. Perish the thought.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Turns out, product isn’t the most critical thing for starting a business, it’s having customers to buy what you’re selling. Currency can be defined as email addresses, tweets, cash or anything your customer gives up to receive a solution to their problem. They exist to learn how to build a. image source.

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The Ultimate Guide to Entrepreneurship

Hubspot

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. Women were starting 40% of all new businesses, and persons of color made up 40% of entrepreneurs in 2016. If you sell “tangible property” (i.e., Ask questions like: Who wants what I’m selling? Set yourself up for luck.