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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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This day in search marketing history: February 3

Search Engine Land

To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads 2016: NGOs that promoted anti-radicalization would be able to use $10,000 worth of AdWords credits each month. Answers.com Acquired For $127 Million 2011: But shareholders promised to prevent the deal from happening.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance

Hubspot

With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. Not only that, they''ll likely share your content with other people in their networks through email and social media, exposing you and your blog to brand new audiences. Choices, choices.

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20 Simple Ways to Boost Blog Subscribers

Hubspot

The people who consistently read and share your content with their networks? You can also use the extra real estate on this page to better demonstrate your blog's value, as we did with HubSpot's blog subscription landing page. 5) Promote on Your 'About Us' Page and Press Room Pages. 13) Promote on Thank-You Pages.

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5 Characteristics Of High Converting Headlines

ConversionXL

In an earlier study by OutBrain , looking at only paid links within their network, it was found that the number of words increased to 16-18 words. More words however gives paid advertisers more “real estate” so to speak, to describe the content & reduce friction that comes with earning the click.

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An Introduction to Black Hat SEO

Hubspot

Black hat techniques include keyword stuffing, cloaking, and using private link networks. White hat SEO consists of creating quality content and a better overall user experience for people visiting your site. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience.