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Google updates policy to tackle abuse of its ad network

Search Engine Land

This rule applies to your ads, listings, and any software your site or app hosts or links to, even if not promoted through the Google Network. Compromised sites : A compromised site refers to a site or destination whose code has been hacked to benefit a third party without the owner’s knowledge, often harming users. .

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary. The full spec requirements can be found here.

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Instagram Ads on Reels now available to more marketers

Search Engine Land

Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels. Get the daily newsletter search marketers rely on.

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How SEO and digital PR can drive maximum brand visibility

Search Engine Land

Focus on cross-promotion of content for amplification In digital marketing, content’s effectiveness extends beyond creation to strategic promotion. PR teams can amplify content reach and influence through skillful cross-promotion strategies. User experience : Design cross-links with the user in mind.

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Effective Guide: How to Market a Travel Agency Business

Lead Fuze

This blog post aims to equip you with innovative and effective techniques for promoting your travel agency. Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business.

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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

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The Top 10 Events in SaaS. According to ChatGPT.

SaaStr

It provides insights into the latest trends, best practices, and networking opportunities in the SaaS space. SaaS North: SaaS North is Canada’s largest SaaS conference, featuring keynote speakers, workshops, and networking opportunities, aimed at promoting the growth and success of SaaS companies in North America.

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