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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. The market for virtually every product or service is flooded with a variety of options — all serving the same fundamental function. Apple and Samsung both make smartphones.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. What this means to you as a PPC manager is that your search term reports will contain more regionally-focused language. People in different areas use different language , including when they’re searching.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

The idea of a weekend trip from New York, people live in New York, a weekend trip to London probably that’s not going to happen for a very long time. X and it’s not [inaudible 00:20:29]. I mean, there’s a couple public companies, several private companies, but it had step function.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

I broke into SaaS in 2009 I was the second sales hire and the 10th overall hire at a New York City based SaaS business called Zocdoc. I was a local sales manager or regional manager. As I think back to when I came out of school and went into the workforce, I remember thinking I got to be this associate territory rep.

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Data Visualization for Marketers: Do’s, Dont’s, and 6 Expert Tools

ConversionXL

Everyone Active marketers used this information to emphasize the importance of working out on staying healthy, creating a number of marketing materials and promotions that align the brands. Let’s say your company sells an intelligent paid promotion tool, but prospects are not converting because of the time it takes to see results.

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How Habits Are Sabotaging Your Conversions (and How to Fix It)

ConversionXL

Of course, habits aren’t only affecting the promotion and sale of household cleaning supplies and toiletries. Oh, and there’s that new DVD I want. via The New York Times). Think about when the Apple App Store was started, there was this new interface. What about your toothbrush? Toothpaste?

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Once you start building reach, try using "second order" promotion -- help those that mention you get more attention and over time you get more mentions. What's not as obvious is the value of what I call second order promotion. It does take some effort to promote it. Haven't I seen you do x or buy Google AdWords?