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Two Strategies for Event Sponsorships: Everywhere. Or Just the Biggest and Best.

SaaStr

A related post here: How to Think About The Huge Expenses of Events and Tradeshows. This might be a missed opportunity, if your customers and prospects are there. But sometimes, it’s just not your DNA. But both strategies can work. If you know the playbook, and are intentional about which one you are running. And the goals.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

They target a niche audience in the Fortune 1000. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." In addition, a lot of the work to hand leads to sales is very manual, due to a lack of integration with their email provider and CRM.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

We’re very niche when we go after our market with these VIP experiences. Yes, it’s more expensive, but from a resource angle, we can pull in a C-suite for a Thursday and maybe the following Wednesday night, right? And it can be two different geographic areas. No one has to fly two different areas.

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Top 2 Takeaways from MozCon Virtual 2020

Heinz Marketing

You must appeal to these people because they run websites in your niche, which means they’ll link to you; they have the resources to do so! Look at the pages and pieces of content that have the most links in the bloggers/journalist’s websites in your niche. Post native content to subreddits in your niche.

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Top 5 B2B Sales Predictions for 2022

KO Advantage Group

As more people find their groove with connecting, conversing, and posting, we will start to see smaller hubs of individuals congregate around micro-niche topics and under-represented industries. Finally, the time has come where the lists of the top tradeshows and events for the year are coming out.

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What to Do When Your Content Falls Flat: 6 Ways to Recover

Hubspot

If you’ve been able to build relationships with influencers in your niche by sharing their content and replying to their posts, you may want to call in a favor the next time you publish a piece of content and it falls flat. You can find out the most popular interests within your niche by exploring Audience Insights. Source: Facebook.

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