Two Strategies for Event Sponsorships: Everywhere. Or Just the Biggest and Best.
SaaStr
AUGUST 22, 2022
A related post here: How to Think About The Huge Expenses of Events and Tradeshows. This might be a missed opportunity, if your customers and prospects are there. But sometimes, it’s just not your DNA. But both strategies can work. If you know the playbook, and are intentional about which one you are running. And the goals.
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