Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect
Hubspot
JULY 18, 2025
It’s the full experience someone has with your brand once they become a paying customer, including onboarding, product use, support interactions, renewals, and referrals. Where the buyer’s journey ends with a transaction, the customer’s journey becomes about relationship-building. Sometimes through brand storytelling.
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