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This day in search marketing history: January 17

Search Engine Land

Google shares tips for success in Google News search results. 2019: These 11 tips were largely established best practices – a good refresher, rather than new approaches. 2018: The study suggested there are about 40 million devices in US homes. Google To Join Anti-SOPA “Blackout Day” With Home Page Protest.

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Top 10 insights for SEO and PPC success in China

Search Engine Land

Remember that this country has a distinct customer base with its own language, culture, customs and habits which need careful consideration for effective campaigns that will strike home with them. Without hosting your site in China, you lose credibility with your users and risk devaluation with search. SUBSCRIBE See terms.

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The 19 Best WordPress Themes and Templates in 2018

Hubspot

All of these elements, which are common on successful websites, can easily be implemented on your own site with the help of a theme or template. And for those who create (or plan to create) your website on WordPress, there’s even better news — the software makes it exceptionally easy to implement a theme or template on your site.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Here, an item can mean a piece of content, a product, or even a person (in the case of dating sites, for instance). How Recommendation Engines Benefit Sites. There are plenty of places where recommendations can be displayed on an eCommerce or content site. Popular products”, “Customers who bought this also bought…”, etc.).

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The Ultimate Guide to Video Marketing

Hubspot

Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry — whether they share your point-of-view or not — get these discussions in front of your audience. Expert Interviews. Educational or How-To Videos.

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