Search Engine Land

JANUARY 7, 2023

2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Utah Has Highest Google Usage, West Virginia The Lowest. Advertisers Cutting Google AdWords Spending With Surge of Keyword Prices.

Engineering 100

Engineering Non-Profits Electricity Networking 100

ConversionXL

NOVEMBER 27, 2019

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. The promotion strategy for Harry Potter and Beyoncé wouldn’t have worked for the first book or album.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them. The promotion strategy for Harry Potter and Beyoncé wouldn’t have worked for the first book or album.

Customers 101

Customers Strategize Campaign Manufacturing 101

Search Engine Land

APRIL 18, 2023

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O)

Government 91

Government Legal Contract Campaign 91

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52

Price Profit margin Territory E-commerce 52

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. It’s an all-hands-on-deck approach to sales where your entire team participates in outreach. What commonalities do current customers have?

Sell 59

Sell Cross-sell Territory CRM 59