Remove Price Remove Sell Remove SQL Remove X-functional
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Google BigQuery: A Tutorial for Marketers

ConversionXL

dashboards in Google Data Studio (or any other visualization tool, for the price of that tool). Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. Imagine you want to know how much revenue your campaigns generated… …and you sell houses. Another use case.

SQL 84
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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? A pricing table for BigQuery usage. If you sell globally, wouldn’t you want to know which countries’ sales are most impacted by bank holidays?

Gaming 85
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A Quick Primer on B2B Conversion Optimization

ConversionXL

It’s often a higher purchase price (or at least a more complex sale). So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer.

B2B 110
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Highly leveraged sales compensation plans are mostly seen in transactional sales, where the volume is extremely high at low prices. Deals like this are the result of selling to the wrong customer.

SQL 103
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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? You really need to have someone that can think more conceptually about positioning in your unique selling point, and so much more. But it doesn’t really scale when you’re selling to the masses.

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SaaStr Podcast #213: Tom Tunguz, GP @ Redpoint Ventures On Why Scoring Leads May Actually Be Dangerous

SaaStr

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Tom Tunguz: Well, yeah, absolutely. Let me take a step back.

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SaaStr Podcasts for the Week: May 10, 2019

SaaStr

Dave was CEO of Host Analytics from 2012 to 2018 where he quintupled ARR while halving customer acquisition costs in a highly competitive market, ultimately selling the company in a private equity transaction. That’s an internal function, but to the customer it shouldn’t be obvious that that’s their obligation, right?