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Price, Cost, Value Propositions, Value Realization, Value Creation……

Partners in Excellence

Most of the time, we and our customers think of value in terms of the price/cost. We present a solution, we define the price, the customer evaluates it against alternatives and it’s budget, then chooses to go forward or to do something else. Where we are lower priced, we compete solely on that low price.

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Everything Founders Should Know About AI, Pricing, and Funding with SaaStr CEO and Founder Jason Lemkin 

SaaStr

In it, we cover the SaaS community’s most pressing questions about Artificial Intelligence (AI), pricing, efficiency, and funding. As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Two things are fueling this change in CS with AI.

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What Is Cost Plus Pricing? How Do You Use It In Sales?

Salesforce

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

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On Pricing, Discounting, and Value

Partners in Excellence

All are premium priced and have the brand image of the most expensive, prestigious brands in the world. They sell low priced products, typically around $1 (Though I have seen products at the outrageous price of $7). They want to be “America’s General Store, offering consumers everyday low prices.”

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Talking to Your Customer About Price – Part 1

Jeff Shore

The earlier you talk about price, the more likely it is that you will lose the sale. When you get trapped into a price discussion right out of the gate, you are jeopardizing the entire sale. Because an early price conversation will draw your customer’s mind in the wrong direction. Price is what you pay. Warren Buffett.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

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Do You Believe Your Value Proposition?

Partners in Excellence

And finally, they rush to discount when I raise my obligatory objection to the pricing. They are taught to say things like: “We improve productivity by X%,” but when challenged what that means and what the customer is likely to experience, they struggle. The post Do You Believe Your Value Proposition?