SBI

MAY 21, 2019

Mediafly Unveils New Sales Enablement Platform Experience for the Future of Evolved Selling™. Value-add experiences are increasingly important as B2B buyers become more budget restrained and risk-averse. In fact, six in 10 buyers want to discuss pricing on the first call. 317-806-1900 x.142. About Mediafly.

Sell 30

Sell X-functional Healthcare Quota 30

ConversionXL

DECEMBER 7, 2016

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention.

UX 115

UX Technique Conversion Product 115

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). Earned credibility – personal experience (e.g. I’ll sell it to you for $20″ He pulls it out of his pocket and it looks legit. Will you rent it, share it, sell it, spam people? Show prices. What do you do? Does it work?

Trust 133

Trust X-functional Price Contact 133

SaaStr

DECEMBER 31, 2019

They should trust the security that the product has without sacrificing the user experience. So really thinking through the value that you deliver and how’s your smart product that really helps users get their work done versus getting on their way. Otherwise it breaks the user experience. Ciara : Cool.

Product 52

Product B2B Growth X-functional 52

ConversionXL

MARCH 19, 2013

It should determine the big picture – organizing the content on the site to support the tasks that users want to perform. Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Their goal is to send users somewhere else.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. This is a good thing since you’re not selling it to yourself.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? Amazon wants to sell products. And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. Yes, Google and Amazon’s search functions are not the same.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

APRIL 23, 2019

It should determine the big picture, organizing the content on the site to support the tasks that users want to perform. Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. It’s what helps users find the content they’re looking for.

UX 114

UX Objectives and Key Results User Experience Represent 114

SaaStr

DECEMBER 17, 2019

Zach : Well, I guess in the truest sense we do sell software as a service. Zach : If we are kind of a core vendor to enable the user experience you want or more specifically enabled consumers to actually move money in and out of your platform, it’s quite unlikely that you’re going to turn that off. Zach : Sure.

Finance 57

Finance X-functional Non-Profits Launch 57

Lead Fuze

JULY 6, 2023

One way to ensure continuous, up-to-date customer engagement is by incorporating live chat functions into your platform. Don’t miss out on potential customers – provide multiple payment options to ensure a seamless user experience and foster customer loyalty. It’s all about how you fill that gap, baby.

Customers 52

Customers Clients Lead generation X-functional 52

PandaDoc

APRIL 12, 2022

Just getting in touch with customers can help you learn more about their unique situation and help you gain additional insights into how you can move the needle for their unique experience. As you can see, NPS becomes most actionable when you use it to engage with your customers directly and solicit feedback based on their user experience.

Customers 52

Customers X-functional Promote Price 52

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Value = (Knowledge + Process) x Skill x Attitude. Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. This qualitative data is quite a divergence from the quantitative data that users are so used to seeing in Google Analytics and provides unique insights into user behavior.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

AUGUST 15, 2020

We’ve got a lot of training to do with our sales teams to get them to start to speak in these types of terms versus feature function. That doesn’t mean to say, you’re going to do away with the functions. There wasn’t something for entrepreneurs to just start an online store and then go sell things.

Retail 78

Retail Start-ups Drivers/motivators Up-sell 78

ConversionXL

JULY 6, 2021

But a higher CPC can be prohibitive for smaller businesses and lower-priced products and services. Still, a LinkedIn ad strategy can pay back dividends if your products or services produce a high monthly recurring revenue or you sell high-ticket items. High-priced products are table stakes in the medical device industry.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. Another benefit was the ability and the confidence frankly to experiment. Shifting to the fifth is around pricing.

E-commerce 101

E-commerce Price Start-ups Growth 101

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. As marketers, we sell dreams. 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Quantify your findings (~3 out of 6 said X).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77