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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). This is the approach to interstitial ads that is recommended by Google.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

It’s what helps users find the content they’re looking for. Let’s say you want to buy a coffee grinder, and go to a website that you know that sells those. method for finding patterns in how users would expect to find content or functionality. Metadata is information about information. Image credit.

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How to redesign your site without losing your Google rankings

Search Engine Land

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. You may be doing something right when your revenue continues to grow despite such a bad user experience. Do you really have to rename it from x to x-y?

UX 103
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

selling over 400,000 eBikes in the last four years. The x -axis shows U.S. I write extensively about digital PR for SEO and cross-functional PR and SEO teams. This article examines Lectric’s SEO success and points out key methods for driving similar results in ecommerce or any vertical with high-competition keywords.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. By Karl Gilis.

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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users.