ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

E-commerce 101

E-commerce Manufacturing X-functional Retail 101

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

MARCH 1, 2019

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Tom Tunguz: Well, yeah, absolutely. Let me take a step back.

Contract 45

Contract Price Commission Conversion 45

SaaStr

DECEMBER 17, 2019

Zach : Well, I guess in the truest sense we do sell software as a service. That allows us to have a very different go to market strategy. Ari : And who are you selling to? Zach : Yeah, we call it selling through the basement. ” Ari : So you’re distinctly not a SAS company. Zach : Sure.

Finance 58

Finance X-functional Non-Profits Launch 58

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. And I think it comes out of the 80s and 90s and how we used to sell with shelfware. Pricing doesn’t really matter at this stage.

Growth 84

Growth Cross-sell Contract X-functional 84

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function.

Growth 95

Growth Cross-sell Start-ups X-functional 95

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 51

X-functional SQL Pipeline GTM 51

SaaStr

JANUARY 3, 2020

So we ran a free trial survey because we found that in most of our startups, many of them at all different price points, even starting around 1K is obvious, but going up to 150K ACV, they were running free trials as part of their marketing campaign. Tom Tunguz: Well, yeah, absolutely. Let me take a step back.

Contract 10

Contract Price Commission Conversion 10

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. If you’re selling car tires, anyone with a car is a fit. CR(t) —The conversion rate as a function of time to get to a single SQL. Nurtured] leads such as by visiting a pricing page.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. X this year. I’m going to go from 2 to 5 or 2 to 6.” ” Go read 5 Interesting Learnings from UiPath on SaaStr.

Quota 83

Quota Growth Product Closing 83

SaaStr

AUGUST 20, 2019

It was still a ubiquitous market. We had a great easy-to-use pricing model. We had a lot of things that were going for us in terms of raw ingredients. Sameer Dhokalia: The go-to-market model was magical. It’s the culture was a big part of it, the fact that you had this great go-to-market.

Growth 51

Growth X-functional Start-ups Conversion 51

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Your competitor has feature X, you need feature X. Often, they go for the obvious—stuff like “easy-to-use” email marketing. Can your differentiation be features?

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. So if you haven’t experimented with an ROI calculator in your go-to-market motion, I’d highly encourage it.

E-commerce 100

E-commerce Price Start-ups Growth 100