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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Partners Club.

Retail 96
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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry. What usually causes it?

Price 52
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Why we care about loyalty marketing

Martech

To do so takes time and effort — from providing exceptional service and soliciting feedback to understanding their needs. The subscription model can be found everywhere, from online delivery services to regularly purchased consumer goods like razor blades and high-cost software. The programs, perhaps unsurprisingly, are popular.

Retail 102
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud. Let’s take a deeper look.

Referrals 136
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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

across retail, travel, and fashion. While any company can offer promotional coupons and discount codes if they want to, businesses that can provide value to the customer in ways other than dollars and cents have a unique opportunity to connect with their audience. Which company would a good fit for a partnership?

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier. 500 Winner and Top Women leader of 2018.

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

These transitions introduce a new competitive landscape, even in regulated states where customers do not have a choice in their service provider. This means ensuring they are providing services to attract and retain customers. Power rankings due to the ubiquity of its net promoter score (NPS), but this data can only tell us so much.