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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Get MarTech!

Retail 85
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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

The interconnected nature of these elements means that pricing erosion is often a result of a combination of phenomena, and businesses must navigate these challenges strategically to mitigate the impact on their bottom line. This helps prevent a race to the bottom in terms of pricing and maintains a level playing field among retailers.

Price 52
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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. To drive users to the Walmart hubs, the retailer is using paid and earned media, both in-game and on platforms besides Roblox. Why we care.

Launch 97
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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. That’s why we’re launching Referral Marketing to manage your referral programs and promotions with native integrations to Marketing Cloud, Data Cloud, and Salesforce CRM. Let’s take a deeper look.

Referrals 136
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Why we care about loyalty marketing

Martech

Anyone who has experienced the thrill of earning that free large iced coffee or cashed in on rewards points to get special deals or freebies at their favorite retailers or restaurants has interacted with a loyalty marketing program. Today, loyalty must be mobile-forward and integrated wherever customers engage with brands and retailers.

Retail 85
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20 Stats That Make the Case for Co-Marketing in 2020

Hubspot

In 2018, 33% of CEOs said they planned to prioritize strategic partnerships, which could involve co-marketing partnerships, in 2019. retailer created joint Google Ads that promoted the retailer and the brand's fragrance products, the average ad click share rose by 70%. Partnerize, 2018 ). Partnerize, 2018 ).

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Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Power rankings due to the ubiquity of its net promoter score (NPS), but this data can only tell us so much. Competition and expectations mean utilities need to proactively strategize on how to enhance customer experiences as part of their business model. Utilities rely on J.D. That’s not to say this is easy to do.