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Search, social and retail: The future of digital brand experiences

Search Engine Land

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Social engagement informs product listings and ads on retail media.

Retail 108
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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Get MarTech!

Retail 88
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Clinch adds digital audio to dynamic creative campaigns

Martech

We have a strategic partnership in place with a company that specializes in genAI voice production,” Clinch CEO Oz Etzioni told MarTech. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. GenAI audio production. “We Campaign success.

Campaign 112
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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

The interconnected nature of these elements means that pricing erosion is often a result of a combination of phenomena, and businesses must navigate these challenges strategically to mitigate the impact on their bottom line. This helps prevent a race to the bottom in terms of pricing and maintains a level playing field among retailers.

Price 52
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What Is Business Development?

The 5% Institute

Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships. Building Strategic Partnerships Collaborations and strategic partnerships can significantly impact a company’s growth trajectory.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Media has a trust problem. We’re living in a time of content fragmentation, political polarization and misinformation.

Sports 86
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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch 102