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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

The interconnected nature of these elements means that pricing erosion is often a result of a combination of phenomena, and businesses must navigate these challenges strategically to mitigate the impact on their bottom line. What are the Consequences of Pricing Erosion?

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Enable speakers and employees to promote your event.

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How to Navigate Marketing Budget Cuts in 2023

Heinz Marketing

Emphasizing Partnerships Another strategy is to focus on building strategic partnerships. One option is affiliate marketing as well, although this isn’t always the most cost-effective strategy, depending on who you want to promote your brand.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

5 Ways to Uncover Strategic Account Revenue. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Manage Relationships More Strategically.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

By using a strategic account plan to target your top key accounts , you can align your focus to become your customer’s trusted partner, solving problems instead of selling products. This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Key projects.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

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