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Prospecting Is Hard, Why Do We Insist On Making It More Difficult?

Partners in Excellence

Every day, I spend at least 15-20 minutes cleaning my inbox, mobile, and InMail from prospecting messages. Mind you, these are not spam, but legitimate prospecting messages from people trying to catch my attention. Prospecting has always been a challenge, but these days, it is even more challenging.

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How communication issues prevent you from getting buy-in for SEO

Search Engine Land

As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work. We describe the results of our campaigns, just to be questioned about the “actual ROI”.

Finance 114
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Why INSIST on Making Your Life MORE Difficult? (5 Ways to Work Smart)

Sales Hacker

“Actually, David, I work my butt off to obliterate my target, I’m doing just fine, thanks.”. And therein lies my point: The fallacy that 60+ hour weeks, chugging buckets of coffee, and juggling dozens of prospects at the same time equates to the magic formula of #winning. The more I sell, the more I’ll make.

Trust 45
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12 Sneaky Psychological Biases That Affect How You Sell

Hubspot

To read more content like this, subscribe to Sales. In reality, the team isn’t more likely to make the next basket if they’ve missed the last 13. They can lead a rep to jump to inaccurate conclusions about a prospect or themselves, resulting in a lost deal. This post originally appeared on HubSpot's Sales Blog.

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What is the GDPR? And What Does it Mean for the Marketing Industry?

Hubspot

This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. There are two important parts of the Regulation that we want to highlight.

Legal 78
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The Wizard of Sales: A Savvy Salesman’s Guide to Covert Hypnosis

Veloxy

But knowing how difficult it is to convince prospects these days, it makes sense to use all the tools at your disposal to outdo the competition. One of the most effective ways to make prospects open to suggestion is by way of covert hypnosis. But why and how exactly does it work? Here’s what we mean.

Technique 130
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message.

B2B 124