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Content marketing: What it is and why marketers should care

Martech

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

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The Sales Manager’s Guide to Sales AI

Veloxy

Sales is near the the top of that list. The question now becomes, how does Sales Artificial Intelligence fit into all this? Does it really play a vital role in sales? Well, there are numerous ways that AI for sales can benefit a sales team. Well, there are numerous ways that AI for sales can benefit a sales team.

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What is CRM and how does it support marketing?

Martech

These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.

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Highspot Raises $60M Series D Round Led by ICONIQ Capital

Highspot

Technology Leader in Burgeoning Sales Enablement Category Is More Than Doubling Across Key Business Metrics. SEATTLE, June 4, 2019 – Highspot , the highest customer-rated sales enablement platform , today announced it has secured $60 million in Series D funding. This is Highspot.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. Anything less is failure.

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