Highspot

FEBRUARY 14, 2024

Sales Plan vs. Marketing Plan While sales and marketing are integral to an overall business plan, they serve distinct purposes and focus on different aspects of the customer journey. Content Engagement: Interaction with blog posts, videos, or other content. Book a demo today !

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

Sales Plan vs. Marketing Plan While sales and marketing are integral to an overall business plan, they serve distinct purposes and focus on different aspects of the customer journey. Content Engagement: Interaction with blog posts, videos, or other content. Book a demo today !

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 20, 2024

Integrate Your Sales Methodology to Maximize Your Investment When your sales methodology isn’t woven into in your sales content and training, you can’t tell if reps are adopting the material or retaining the information learned. For example, reps who actively complete Highspot training courses engage with buyers 15% more often.

Technology 69

Technology Technology Gaming Sell 69

Highspot

NOVEMBER 9, 2023

In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies. Efficiency and Productivity A digital sales room centralizes all essential sales resources, tools, and information in one platform. What Is a Digital Sales Room?

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

Highspot

MARCH 25, 2024

In fact, 51% of customers struggled with low sales team adoption of their previous enablement solution before Highspot. Reps only have to go to one place for their enablement resources, eliminating the need to bounce between tools and giving them time back to sell.

Promote 52

Promote Pitch Technology Technology 52

Highspot

SEPTEMBER 1, 2023

Integrate more rigor into your training and coaching programs, and align on what good looks like to determine success. Combined with sufficient resourcing and execution, you can evolve the maturity of your enablement efforts and maximize the business value they deliver. We’d love to hear from you.

Strategize 59

Strategize Sales Pitch Follow-up 59

Highspot

JANUARY 28, 2024

Steps on Implementing a Content Governance Plan Highspot’s Approach to Effective Content Governance What Is Content Governance? This protects the company’s reputation and integrity. This stage helps uphold the integrity of your content , ensuring that it aligns with your messaging and meets quality standards.

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

Highspot

JULY 18, 2023

What if we could equip marketing teams with the resources, tools, knowledge, and skills to do their unique jobs, as well as better support with the sales organization? Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Highspot

SEPTEMBER 7, 2023

In this blog post, we delve into sales content analytics, exploring its impact on modern sales techniques. This can include analyzing the effectiveness of sales collateral, presentations, emails, videos, case studies, whitepapers, blog posts, and any other content that is shared with potential or existing customers during the sales journey.

Pitch 59

Pitch Sales CTR Click Through Rate 59

Highspot

JUNE 6, 2023

In this blog post, I’ll share the best practices for how leading companies are achieving what good looks like in sales productivity, and offer insights on top strategies, known challenges, benefits, and the future role that AI will play across your marketing and sales organization.

Closing 52

Closing Product Objectives and Key Results Quota 52

Openview

JANUARY 30, 2019

Editor’s Note: This article first appeared on Highspot’s blog here. . Put another way, optimal sales productivity means maximizing sales results while minimizing resources expended (such as time, money or effort). Implement interactive and integrated sales playbooks. Leverage AI-powered sales guidance.

Product 97

Product Sales Customer Relationship Management Up-sell 97

Lead Fuze

DECEMBER 31, 2021

It is important to find a good balance between these four factors because each one plays an integral role in company success. The primary goal of any salesperson should be to help guide their customers through the process and show them how they can transition from being viewed as a trainer, to becoming an integral part of the company.

Process 52

Process Sales Cross-sell Prospecting 52

Sales Hacker

APRIL 2, 2020

Integrate battlecards with the sales rep’s workflow. Integrate with Sales Rep Workflow. or sales enablement platform (Outreach, Highspot, Seismic, etc.). Here is the portion of the blog post where I deliver my hot take: An inaccurate battlecard is worse than having no battlecard at all. Integrate battlecards into CRM.

CRM 73

CRM Sales Up-sell Price 73

Sales Hacker

DECEMBER 8, 2017

Focus time, budget, and other resources on fostering customer relationships, support, and retention. Technology is always an enabler, but with the explosion of sales SaaS in 2017, systems are becoming more complex and increasingly difficult to integrate into a finely orchestrated tech stack. – Sam Jacobs , Former CRO, The Muse.

Sales 96

Sales Cross-sell Up-sell Pipeline 96

Lead Fuze

NOVEMBER 30, 2021

Cindy Hancock is the Director of RevOps at Highspot. Jen Spencer, head of human resources for Smartbug Media. Scott is the founding program chair at MarTech Conference and editor of chiefmartec.com, a blog that specializes in marketing operations. She discussed her own challenges and what she learned from them.

Territory 52

Territory Consult Commission Sales 52

SBI

NOVEMBER 7, 2019

Resources All White Paper Awards & Recognition Blog Article Brief Case Studies eBook ebooks & Guides Funding & Acquisitions Guide Industry News Infographic Interview Podcasts Report Resources Video Video Reviews Webinars. Blog Article. Blog Article. Blog Article. Blog Article.

Customers 20

Customers Tradeshows Technology Technology 20