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Why we care about loyalty marketing

Martech

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you?

Retail 86
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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

Your product or service isn't moving with the oomph you'd like it to. A promotional pricing strategy is one of the best ways to generate quick demand for products or services. A flash sale is when businesses, typically in ecommerce or retail, offer substantial discounts on their product or services within a relatively short time frame.

Promote 80
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The #1 Killer of Your Ecommerce Business May Be Indifference

Hubspot

In your unwavering focus on beating out other businesses, you might forget to concentrate on the real prize: your customers. What Customers Perceive as Indifference. After all, you receive orders, fulfill them in a reasonable amount of time, and answer any customer service questions in a timely manner. Rewards Programs.

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What B2B Marketers Need to Know About Customer Retention

Hubspot

Although you wouldn't know it after a particularly poor customer service interaction (we've all been there), most organizations really are invested in keeping customers happy. It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer.

B2B 61
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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Your most loyal customers (and the users they refer) provide better ROI than any other marketing channel.

Growth 104
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Call To Action Buttons: Design Tips to Boost Conversions in 2023

Sales Pop!

The messaging is succinct, and it’s easy for potential customers to understand what they should do next, depending on what they need — get a ride or apply to drive. Stats say that 64% of online customers wait for a price to drop before they decide to purchase something. It makes them feel they can have their cake and eat it too.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Fractl, a content marketing agency, details three ready sources for original research : Internal data, which “may include information on sales, customer habits, marketing intelligence, and internal research.” You can establish an initial connection while potential customers cook, clean, or drive to work. Image source ).

Closing 131