Partners in Excellence

MARCH 18, 2020

Technology doesn’t care whether what we do is ethical or not. We can use it to improve the impact, value, effectiveness, and efficiency in engaging prospects and customers. At the same time, we can use it to drive away customers/prospects by creating crap at the speed of light. Technology doesn’t. This is called local presence.

Technique 107

Technique Technology Technology Prospecting 107

ConversionXL

AUGUST 1, 2019

Or even that an email recipient will unsubscribe. real-world experiments may involve ethical or health issues, for example, studying the effect of certain chemicals. real-world experiments may involve ethical or health issues, for example, studying the effect of certain chemicals. How did we do last quarter?

Construction 118

Construction Commission Finance Conversion 118

Hubspot

FEBRUARY 14, 2024

Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. Plus, insights into how the best emails perform and what your audience wants from you. Social proof or case studies.

Sales 66

Sales Follow-up Campaign Objectives and Key Results 66

Sales Hacker

NOVEMBER 2, 2017

Depends on your conversion model: A Totango study in 2012 found an average of 50% when a credit card was required for the free trial, but only 15% when a credit card wasn’t necessary. Slack saw 30% convert to paid customers using a freemium model in 2014. Moz captured 56% , and 3 Minute Optimizer was in the 30-40% range. Image Source. Make Haste.

Customers 103

Customers Click Through Rate Price Conversion 103

Sales Hacker

JULY 16, 2018

I asked Gaetano to join me in a discussion about permission based marketing and growth hacking – and where the boundaries lie with user consent. Here’s a lightly edited version of our conversation. Gaetano DiNardi pissed off a bunch of marketers recently. The whole interaction got me thinking about the forces at work behind this.

Growth 49

Growth Objectives and Key Results Contact Promote 49

Hubspot

FEBRUARY 6, 2014

Editor''s note: We''re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. In reality, however, this practice could be the death of your credibility. 8 Dangers of Buying an Email List.

Contact 69

Contact CRM Trust Cold Call 69

Hubspot

JUNE 25, 2018

I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated. The problem was that all this planning and list making and calendar organization — well it wasn’t actually very organized.

Product 101

Product X-functional Drivers/motivators Meeting 101

Salesforce

FEBRUARY 29, 2024

They may include emotional, logistical, or even physical hurdles and often shine a light on deeper and more complex issues within a business like trust, transparency, or ethics. If sales were like video games, customer pain points are all the obstacles that stand between a player and the next level.

Customers 52

Customers Territory E-commerce Pharmaceutical 52