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AI in contextual advertising: Beyond the basics

Martech

Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning. Advanced AI systems also allow what’s referred to as “unsupervised learning” to autonomously identify patterns in content and consumption to predict behaviors.

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Former Googler: Google ‘using clicks in rankings’

Search Engine Land

Google’s machine learning systems BERT and MUM are becoming more important than user data, he said. Illyes answer was “technically, yes,” because Google uses historical search data for its machine-learning algorithm RankBrain. Lehman testified last Wednesday as part of the ongoing U.S. vs. Google antitrust trial.

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Can search engines detect AI content?

Search Engine Land

In an initial query, the searcher will learn some additional information, prompting related searches and surfacing new webpages to answer those queries. Before the launch of ChatGPT, I created a website of 10,000 pages of content primarily generated by an unsupervised GPT3 model, answering People also ask questions about video games.

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GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. Both are extremely important for SEO analysis and executing different tasks at scale.

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Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites?

Search Engine Land

.” (Also, the latter really wouldn’t be as clickable…) What we will be looking at in this article is an older, but highly relevant Google paper from 2020, “ Generative Models are Unsupervised Predictors of Page Quality: A Colossal-Scale Study.” ” What is the paper about?

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How to Get Started with Machine Learning and AI for Marketing

ConversionXL

As this is such a nascent area, it serves to begin with a brief description of Artificial Intelligence and Machine Learning. What role does machine learning play in AI? Machine Learning provides the engine underneath AI. In a nutshell, machine learning is the art of building systems that can change their mind.

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The Essential Artificial Intelligence Glossary for Marketers

Hubspot

But we do hope these basic definitions will make AI and its related concepts a little easier to grasp and excite you to learn more about the future of marketing. When you’re talking about artificial intelligence, algorithms are what machine learning programs use to make predictions from the data sets they analyze. Deep Learning.