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PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan

Sales Hacker

About Seismic [02:20]. In 2016, he was named a top Boston startup founder over 40 by tech.co. Pairing yourself with the right opportunities. The concept of return. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:09].

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Why Sites Are Getting Personalization Wrong (and How to Fix It)

ConversionXL

Here’s a personalized value proposition example from Optimizely … And here’s a more simple personalization popup example… Interest in personalization is growing quickly, according to Evergage’s 2016 Trends in Personalization. What shape do those implementations take?

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The Hard Life of an Optimizer – Yuan Wright [Video]

ConversionXL

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). ConversionXL Live 2016: March 30th to April 1st. While optimization is fun, it’s also really hard. We’re asking a lot of questions. Why do users do what they do? The test bombed – but why?

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5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads)

Pointclear

Quota attainment averaged across all geographies, industries and company sizes has dropped from 63% of salespeople in 2012 to 53% in 2016 – and 2017 will likely be down again – for the fifth year in a row. 02 is that technology has made it possible for marketing to get more poor-quality leads to sales faster than ever before.

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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

Jason Lemkin: That’s what we’re talking about [crosstalk 00:02:28] right? crosstalk 00:02:31]. crosstalk 00:05:02] a quarter million? So when we got to 2016, it was in our DNA. It went from 100% of the business to 10% of one [crosstalk 00:16:02]. It’s like compounding interest. Ryan Smith: Yeah.

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SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

Paul Rosania: I think my stock line post-2016 is, “Forgive us, we knew not what we were doing at the time.” Paul Rosania: Wait… Harry Stebbings: You were perfectly [inaudible 00:27:02] not to say me. So my question to you is, how did you think about it? I mean, it’s a massive product decision.

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