Why Only 48% Of SDRs Consistently Meet Their Quota (And How You Can Fix it)
Sales Hacker
SEPTEMBER 4, 2020
When I ask prospects what tools they use for cold outreach , I get the same answer over and over — cold calling and cold emailing. Emails and cold calls aren’t bad, but you shouldn’t rely solely on them. One problematic trend in cold outreach is the lack of personalization and relevance.
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