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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

GTM 90
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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . 2020: Bing would appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories.

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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

While some of it was familiar territory, I thought it was a pretty fun discussion with a different perspective in many cases than we’ve touched on before. It could be, for example, because a feature they launched was far more important than they thought it would be, etc. And then, there are your superpowers.

Growth 89
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7 Account-Based Marketing Examples and Lessons

ConversionXL

When leads cross over the MQL threshold, the platform alerts reps with a summary of that activity, and a series of insights to power up their next sales outreach. Consider segmenting your ABM rollout by territory rather than by role. When launching a new product , account-based marketing has two strong cards to play.

Launch 100
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SaaStr Podcasts for the Week with Qordoba and Gainsight — March 27, 2020

SaaStr

May Habib: Then when I was in the UAE, a couple of years later, I was working for the government when Abu Dhabi bailed out Dubai and I was in the heart of the region a couple of years later, when oil prices fell from a hundred bucks a barrel, which is what they were when I moved, to $50 a barrel when I left to move to San Francisco.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. And as a result, they came out on top for growth in brand recognition in 2020: Image Source. Brand consideration.

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

Best practices for asynchronous selling [15:38]. Guided selling with Revenue Grid allows you to guide reps step by step through every deal, reducing guesswork and increasing consistency, so your teams have the best odds with every opportunity in the pipeline. I’m not here to sell you anything, but I am here to share good ideas.