ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. The traditional B2B sales model, due in part to its reliance on strong relationship-building skills, makes it easier to read the mind of your customer.

B2B 96

B2B Territory Manufacturing Sales 96

VanillaSoft

JUNE 28, 2021

2020 was a hell of a year for everyone, especially homebuyers, owners wanting to sell, real estate agents, and mortgage loan officers. Government policies: Tax credits, deductions, and subsidies affect property demand and prices both nationally and regionally. Provide them with value, like market updates on your city or region.

Real Estate 52

Real Estate Niche Finance Referrals 52

ConversionXL

JUNE 2, 2022

To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success. They used the Lattice Predictive Insights Platform ( now part of the Dun & Bradstreet group ) to gather relevant intelligence on aspects, such as firmographics, online presence, and growth trends.

Launch 100

Launch Campaign Pipeline Growth 100

Heinz Marketing

JANUARY 27, 2020

I ask Lisa in 2020, what should sales professionals be thinking about and prioritizing as they stare at the quarter in the year ahead of them? I think I mentioned in our last episode our 2019 listenership exceeded listenership from the first three years combined, so really excited to see the continued growth in our listeners.

Pipeline 69

Pipeline Sales Up-sell Represent 69

SaaStr

APRIL 16, 2019

Building a hyper-growth company is hard anywhere, but building one outside the Bay Area comes with its own unique challenges. Join us for SaaStr Annual 2020. We’ve tried to now think of it as how do we take what’s unique and differentiating about our region and make it a positive. How are they behaving?

Territory 61

Territory Hospitality Contract Networking 61

PandaDoc

APRIL 3, 2023

The fact that inside sales relies on remote selling also means that your teams are more flexible and adaptable when it comes to unpredictable events, such as the 2020 pandemic. Also, as inside sales teams rely less on relationship building, they can more easily predict the impact of scaling up on their abilities to meet quotas.

Outside Sales 52

Outside Sales Inside sales Teamwork Quota 52