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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth 115
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How SEO is Different Around the World, According to HubSpot Content Strategists

Hubspot

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO. First, it's important to identify how SEO, search engine algorithms, and search platforms might vary from region to region.

Territory 101
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The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

SaaStr

In June 2020, they launched GPT3 — its first state-of-the-art large language model. This tool allows you to: Upload files Analyze data Produce charts Analyze leads Cut territories Find weak spots in funnels Do competitive analysis Every salesperson in an organization can become a data scientist.

Growth 93
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20 Stats About Australian Instagram Users & Trends

Hubspot

And, with Australia being one of the biggest internet and social media growth regions , its Instagram audiences are likely to keep getting bigger. In 2020, there's plenty of data that can help these brands determine if the platform is appropriate for their goals, and how to engage Australian audiences once they've made a Business page.

Territory 100
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This day in search marketing history: March 10

Search Engine Land

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage.

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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

While some of it was familiar territory, I thought it was a pretty fun discussion with a different perspective in many cases than we’ve touched on before. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why.

Growth 92
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Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena

Search Engine Land

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. This allowed them to build their strategy successfully based on regional market variances. See Local View in action.

Territory 115