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7 Marketing Experts Share What They’re Focusing on in 2020

Hubspot

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed. Growth of Experiential Marketing.

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

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6 Sales Tech Trends to Watch in 2020 (Based on Interviews with 250+ Vendors)

Sales Hacker

I’ve interacted with more than 250+ sales technology vendors over the past 2 years, and I’ve noticed 6 sales tech trends you should be aware of going into 2020. 2020 will be the year of acquisitions in sales tech. As a result, you may find your tech stack shrinking in 2020. #2: 6 Sales Tech Trends.

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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

In 2020, Highspot connected more than three million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 100 percent increase in platform usage from 2019. Highspot helps companies worldwide improve the performance of their sales teams by turning strategic initiatives into business outcomes.

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This day in search marketing history: January 3

Search Engine Land

2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. . 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. The New Strategic Selling. The New Strategic Selling: The Unique Sales System Proven Successful by America’s Best Companies. Growth requires taking market share from your competitors, while they try to do the same to you. Sales Models and Fundamentals.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

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