4 Major B2B Checkout Challenges to Fix in 2024
Hubspot
JULY 31, 2024
When you think about online checkout experiences, odds are retail comes to mind. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands.
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