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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. as of August 2021.

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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

Push the Performance Max limits Performance Max campaigns, introduced by Google in 2021, have transformed online advertising, allowing advertisers to reach audiences across Google’s vast network with a single campaign. By leveraging Brand Activator, Avanti West Coast saved 32.2% on brand spend and grew revenue on generics by 13%.

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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Having competition for Google search encourages companies to innovate, invest in better search technologies, and create better user experiences. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power. How about the Audience Network? ” Jensen said.

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6 SEO considerations for a successful international expansion

Search Engine Land

Get the daily newsletter search marketers rely on. Social networks in the target market. This is one of the most important steps when entering a new market. Why are social networks important? Because a large percentage of online consumers start their purchase journey with brand research on social networks.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

X decided d to start outsourcing the sale of some of its ad space by joining forces with the Google Display Network in October. The Microsoft Audience Network moved predictive targeting to general availability in June. Microsoft Advertising Network for retail rolled out in the US in September.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. How FLoC works. Image source ).

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This day in search marketing history: February 3

Search Engine Land

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty? However, MUM was not used for ranking purposes.