Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Heinz Marketing

OCTOBER 28, 2020

And as the use of virtual events in B2B – and the investments supporting them – continue to grow, so too will the advancements in virtual event technology to give event teams smarter, more intelligent capabilities that in turn enable better, more dynamic experiences for the attendees. A reliance on event technology.

B2B 139

B2B Tradeshows Technology Technology 139

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Choosing the right virtual event marketing technology: platform or stack? Half of Marketers Expect to Attend an In-person Event in 2021. It’s just not like being there.

Objectives and Key Results 142

Objectives and Key Results Networking Presentation Entertainment 142

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. Continue to book appointments for live ‘one to ones’ using the latest live video technology. Peter Gillett CEO, Zuant.

Tradeshows 48

Tradeshows Appointment Follow-up Teamwork 48

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. July 21, 2021. Will that continue? Will we revert back?

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

SBI

FEBRUARY 24, 2021

In 2021 and beyond, it’s as much about recomposing the reality of target accounts as it is about the remote customer experience. Sales departments who may be spending less money on travel, conferences, and tradeshows, should invest in technology solutions that will help them collaborate seamlessly across time zones and around the world.

Sell 43

Sell Customers Tradeshows Cross-sell 43