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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Set your sights on Google’s Popular Products 4. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

Referrals 129
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

You can try blog or informational content, links to category or product pages and rank well for informational content just to never see an impact on traffic with buying intent. Organic traffic grew from under 40,000 to over 210,000 clicks from January 2022 to March 2023 (Figure 2). Ecommerce SEO can be painful.

CTR 91
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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

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This day in search marketing history: February 2

Search Engine Land

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Of that, $61.2

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How to manage and optimize local listings for SEO

Search Engine Land

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. Creating a customized GBP is free and relatively easy.

Sports 122
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Users can block first-party cookies, but doing so often impacts the user experience (e.g., an ad for a product you left in your cart on another site).

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How to optimize your content strategy for Google SERP features

Search Engine Land

Rich snippets Also known as “rich results,” these appear similar to traditional search results but display additional information, such as star ratings, pricing, or availability, providing users with more context. As of December 2022, E-A-T expanded to accommodate an additional “E” for experience.