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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

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This day in search marketing history: January 20

Search Engine Land

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Google Voice Tests Number Porting: Turning Point For The Service? What Time Is The State Of The Union?

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too.

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. So, off we go!

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This day in search marketing history: March 21

Search Engine Land

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Google apologized for the “oversight” a day later.

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Building a brand strategy: Essentials for long-term success

Martech

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Do they feel more capable? The result?

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Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)

SaaStr

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? It’s a search as a service API coming up on 200 million in revenue, accelerating. So find a niche, find a niche that one or two or three enterprise customers will pay for that is no-code E.

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