Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained. That’s 106 days from today.) Why was Google making the switch to Google Analytics 4?

Launch 93

Launch Engineering Gaming Territory 93

Search Engine Land

JANUARY 25, 2023

Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. This is the first article in our new series on why video games as a huge opportunity for advertisers in 2023. In-game ads are also more cost-effective than other forms of marketing.

Gaming 89

Gaming Campaign Drivers/motivators Represent 89

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. An Open Letter to Paid Search Networks. Also on this day.

Engineering 101

Engineering Non-Profits Electricity Networking 101

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

JANUARY 6, 2020

Those that make this pivot quickly and strongly stand to gain a substantial market share in the long run.". —. Growth of Experiential Marketing. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. New and Evolving Email Strategies.

Technology 91

Technology Technology Campaign Service 91

Search Engine Land

JANUARY 24, 2023

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

Campaign 94

Campaign B2B Networking Price 94

Search Engine Land

NOVEMBER 14, 2023

So, you headed into 2023 with a new pair of running shoes. 2023 has been a transformative year despite its many hurdles. 2023 has been a transformative year despite its many hurdles. Here are four tactics to push the Performance Max limits and bring your campaigns to light. Adopt multi-platform advertising.

Growth 108

Growth Objectives and Key Results Commission Campaign 108

Search Engine Land

NOVEMBER 28, 2023

The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong and prepare for 2024 long before it’s started. in 2024, a boost that will see the market top $1 trillion for the first time ever,” according to WARC’s Global Ad Spend Outlook 2023/24.

Launch 100

Launch Campaign CRM Start-ups 100

Search Engine Land

MARCH 14, 2023

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. How to set up a “social-style” Performance Max campaign. The early days of a new Google Ads product often come with some hiccups.

Campaign 95

Campaign Networking Conversion Up-sell 95