2023 Campaign Market share Networking 
Martech
AUGUST 8, 2024
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up. If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall spend, the theory goes. “We
Search Engine Land
OCTOBER 16, 2023
agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.
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Search Engine Land
DECEMBER 28, 2023
The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,
Martech
JULY 31, 2024
This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.
Search Engine Land
FEBRUARY 9, 2023
With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a piece of the pie. This platform comes with an automated creative builder and efficient campaign setup for agility at scale. Retail media is like that but on the web.
Search Engine Land
NOVEMBER 6, 2023
search advertising share and $12 billion in ad revenue in Q3 2023 alone. The campaigns are display-only (for now), but they still represent a huge opportunity for engagement. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Amazon represents nearly 20% of U.S.
Search Engine Land
MAY 24, 2023
Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Historically, they have known that marketers needed support with cross-campaign attribution.
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