Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 122

Finance Trust Market share Strategize 122

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 137

Engineering Non-Profits A/B testing Growth 137

Search Engine Land

JANUARY 26, 2023

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. B2B marketers weren’t nearly as broadly impacted by the move to Performance Max, since their old campaign structures remained unchanged by Google.

B2B 96

B2B Campaign CRM Conversion 96

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Yahoo Adds Network Distribution & Improved Importing To Search Ads.

Non-Profits 122

Non-Profits Engineering Networking CTR 122

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.

Negotiate 131

Negotiate Launch Electricity Networking 131

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. AdWords Reach Reporting Moves To The Campaigns Tab. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. An Open Letter to Paid Search Networks. But keyword research is still far from obsolete. Also on this day.

Engineering 103

Engineering Non-Profits Electricity Networking 103

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

Networking 140

Networking Trust A/B testing Conversion 140

Lead Fuze

JUNE 27, 2023

Further, we’ll shed light on what exactly an influencer marketing agency does – from managing influencer campaigns to tracking campaign performance using software ecosystems. Collaboration Strategies Brands use unique UTM links or promo codes to track the success of influencer marketing campaigns.

Negotiate 52

Negotiate Contract Campaign Contact 52

Search Engine Land

FEBRUARY 2, 2023

Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction 2016: Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data showed. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 97

Real Estate Retail Engineering Campaign 97

Martech

NOVEMBER 18, 2022

As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., network focus), will affect this.

Assembly Line 108

Assembly Line Launch Real Estate Electricity 108

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. Let’s get these out of the way.

Real Estate 131

Real Estate Commission Conversion Trust 131

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

JANUARY 25, 2023

Who should consider creating an in-game ad campaign Any brand or advertiser looking to expand their marketing campaigns outside the normal scope would be a great candidate to invest in an in-game ad campaign. An in-game ad campaign can help your brand become more visible on platforms that are relatively low competition.

Gaming 93

Gaming Campaign Drivers/motivators Represent 93

Salesforce

MAY 31, 2023

Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. I say it’s all about avoiding judgment and tapping into your natural curiosity with the following sales and marketing alignment best practices.

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. and an increase in mobile web usage. Wolfram Alpha To Challenge Google?

E-commerce 97

E-commerce Territory Engineering Networking 97

Search Engine Land

MARCH 10, 2023

Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates 2013: Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network targets in 2013. share of searches in February was up 4% over its January numbers.

Commission 96

Commission Objectives and Key Results SQL A/B testing 96

Search Engine Land

MARCH 15, 2023

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained.

Launch 95

Launch Engineering Gaming Territory 95

Search Engine Land

JANUARY 2, 2023

Google’s sponsored post campaign forces Google to penalize Google Chrome’s home page. In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2011: Android OS achieved a 25.8%

Engineering 96

Engineering Campaign Promote Represent 96

Search Engine Land

FEBRUARY 9, 2023

Bing Ads Auction Insights Now Available Globally 2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network. Google To Develop Superfast “Experimental Fiber Network” 2010: Google? Previously, he had been in charge of search products at Google. ” A Paid Search First? Ah, Google FIber!

E-commerce 88

E-commerce Electricity Pharmaceutical Engineering 88

Search Engine Land

FEBRUARY 12, 2023

Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets 2014: Bing Ads had enabled over 60% of the mobile traffic on the Yahoo Bing Network to run sitelinks in the U.S. 2014: EU Commissioners were considering forcing additional discussions or preventing the settlement from becoming final. billion “core” searches.

Objectives and Key Results 94

Objectives and Key Results Launch Engineering Commission 94

Search Engine Land

MARCH 2, 2023

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Launch 92

Launch Legal Engineering Networking 92

Veloxy

MAY 24, 2023

By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. This agility allows you to stay ahead in a dynamic market and increase your market share. Referral Programs : Encourage satisfied customers to refer your business to their network.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

Click Through Rate 100

Click Through Rate Territory Networking Engineering 100

Hubspot

JULY 22, 2020

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? They can work towards increasing your market share and drive revenue. But maybe your agency hasn't been growing as much as you'd like.

Referrals 100

Referrals Cross-sell Price Clients 100

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. As a result, there’s a focus on how many touchpoints are sales and marketing hitting.

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Growth 67

Hubspot

NOVEMBER 28, 2017

1) Guerilla Marketing Without Due Diligence. In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. Coke, for its part, felt the need to regain market share with a new recipe. 2) Tone Deaf Tweets.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

APRIL 1, 2018

Why are these campaigns some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. In fact, some of us might not have even been alive when these campaigns first aired.

Gambling 101

Gambling Campaign Sports Gaming 101

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A successful product launch doesn’t require new marketing skills.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

MARCH 11, 2020

By knowing this information, ideally you're able to correctly identify how each social network can help you achieve one subset of your overall marketing goals and reach your intended audience(s) on whichever platforms they prefer. Make use of an email marketing strategy. Optimize your content to get found.

Promote 94

Promote B2C Construction Networking 94

Hubspot

JANUARY 6, 2020

Those that make this pivot quickly and strongly stand to gain a substantial market share in the long run.". —. Growth of Experiential Marketing. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. New and Evolving Email Strategies.

Technology 91

Technology Technology Campaign Service 91

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 74

Networking Gaming Campaign Retail 74

ClickFunnels

JUNE 24, 2021

Say, Facebook is generally seen as a “friends and family” social network, whereas LinkedIn is for professional connections. This campaign had a 56% open rate and a 9% positive reply rate. Is it appropriate? Some channels are more appropriate than others. Consequently, cold outreach is more acceptable on the latter. Are you good at it?

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. Kenneth Cole.

Transportation 78

Transportation Launch Price Campaign 78

Search Engine Land

APRIL 11, 2024

Now that Performance Max has been around for a while, advertisers have begun settling into workflow/campaign structure norms. We’ll dive into each aspect of Performance Max campaigns and discuss documented best practices and innovative trends to explore (and when to test them).

Campaign 118

Campaign Represent Networking Conversion 118

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 135

Commission Legal Campaign Retail 135

Search Engine Land

NOVEMBER 14, 2023

Push the Performance Max limits Performance Max campaigns, introduced by Google in 2021, have transformed online advertising, allowing advertisers to reach audiences across Google’s vast network with a single campaign. Here are four tactics to push the Performance Max limits and bring your campaigns to light.

Growth 112

Growth Objectives and Key Results Commission Campaign 112