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25 Google Search Statistics to Bookmark ASAP

Hubspot

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. As a result, there’s a focus on how many touchpoints are sales and marketing hitting.

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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A successful product launch doesn’t require new marketing skills.

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7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Talk to your leads on the phone, ask employees on the front lines with your leads and customers how they talk about the concepts in your industry, and watch how leads and customers on Twitter, Facebook, and other social networks talk about your industry. Do you want your competitors getting those clicks, or you ? CTR for position 3.

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Whether it’s your main website, directories, advertising campaigns, public relations, or other channels, they should all rely on this centralized source for accurate brand information. Delivering content at scale: Employing a content delivery network (CDN) facilitates the efficient delivery of your content and digital assets.