Search Engine Land

NOVEMBER 10, 2023

Some clients are fixated on this metric and will be very concerned that the average ranking metric is performing “poorly.” Tip: Think about the relationship between impressions and CTR. When impressions increase (a good thing), CTR may decrease. Did your website impressions increase and the average ranking metric decrease?

CTR 117

CTR Conversion Clients B2B 117

Search Engine Land

OCTOBER 19, 2023

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. How Google’s Search Generation Experience works (REALM, RETRO and RARR) The market believes that Google built SGE as a reaction to Bing in early 2023. How does RAG work?

CTR 141

CTR Follow-up Engineering Presentation 141

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. Clients commonly apply uniform goals to all campaigns regardless of their place in the marketing funnel. Clients often make the error of setting identical goals for campaigns at various funnel stages. Increase website traffic.

Objectives and Key Results 91

Objectives and Key Results CTR Campaign Click Through Rate 91

Search Engine Land

DECEMBER 13, 2023

Keyword: ‘best cars of 2022’ You would naturally expect a strong drop-off for most “2022” keywords once January 2023 arrives. Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. Here are some examples from Semrush.

CTR 116

CTR Niche B2B Service 116

Search Engine Land

JANUARY 11, 2024

When you couple this with multiple Google algorithm updates each year (there were nine confirmed updates in 2023 ), even the finest digital agencies face a set of challenges that impact their work’s performance for clients and their own scalability and growth. Either way, your agency will shoulder the responsibility.

Clients 89

Clients CTR Strategize Pitch 89

Search Engine Land

JULY 10, 2023

However, in 2023, with profitability as our focus, we challenged the status quo. As PPC marketers, we must remain loyal to our job, improve performance by any means necessary, no matter the company, the client, the platform, or the so-called best practices. Our hypothesis was to lower CPCs without sacrificing traffic and conversions.

Campaign 88

Campaign Non-Profits CTR Conversion 88

Search Engine Land

JUNE 25, 2024

And I was less than optimistic when LinkedIn announced predictive audiences at the end of 2023. We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%. I love to be proven wrong, especially when performance improves.

Objectives and Key Results 86

Objectives and Key Results Non-Profits CTR Campaign 86

Search Engine Land

DECEMBER 16, 2022

While image assets do often result in a lift in CTR (which makes sense since images draw attention), I haven’t witnessed much of a performance difference in my client accounts in regard to conversion. Essentially, Google will get its way here – less advertiser control, higher CTR, and potentially higher CPL. Looking ahead.

CTR 67

CTR Campaign Trust Conversion 67

ConversionXL

JUNE 11, 2018

billion USD by the year 2023, saying marketers are still “in the early innings” of adopting the practice: But in another survey , 58% of marketers polled said that they were having trouble finding success with these tools due to “lack of an effective strategy.”. billion USD to $25.1 Will this test include big enough changes?

A/B testing 133

A/B testing Education Follow-up Campaign 133

Search Engine Land

NOVEMBER 17, 2023

A screenshot of the Kalyna Marketing Stripe dashboard as of Nov 14, 2023. Most SEOs out there are doing fantastic work helping businesses to connect with clients through search, to better satisfy their needs,” Solís said. Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions.

Engineering 121

Engineering Niche Promote Up-sell 121

Search Engine Land

MAY 30, 2023

As of 2023, 91% of businesses report using video as part of their marketing strategy, according to Wyzowl. Testimonial video : Client(s) saying how great you are. What are your clients asking you at both a sales and support level? CTR optimization : Does your thumbnail accurately reflect the content of the video?

Niche 95

Niche Entertainment Education Promote 95

Search Engine Land

AUGUST 4, 2023

” Most of this language tracks pretty directly across all those developments, from 2007 to the 2023 test with SGE. And, as far as I can tell, the visually distinct top featured snippet actually tends to increase CTR. It’s especially helpful for those on mobile or searching by voice.” Thankfully, I know someone who was.

Objectives and Key Results 82

Objectives and Key Results CTR Engineering UX 82

Search Engine Land

OCTOBER 2, 2024

Sometimes, clients don’t know where to start. The latter was true for our new client. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. We see it all the time.

Clients 91

Clients CTR Conversion Closing 91