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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. The retailer is also exploring the possibility of launching ads on Prime Video.

Retail 124
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Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Search Engine Land

Google said this update has refined how it understands which webpages are “unhelpful, have a poor user experience or feel like they were created for search engines instead of people.” Here’s a timeline and our coverage of recent core updates: The November 2023 core update was on November 2nd and ended on November 28.

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Lifting the lid on Google’s black box to find growth by Adthena

Search Engine Land

So, you headed into 2023 with a new pair of running shoes. 2023 has been a transformative year despite its many hurdles. 2023 has been a transformative year despite its many hurdles. You set off for your first run, but the track was much tougher than you first expected. Leverage Smart Bidding strategies. Elevated ad quality.

Growth 107
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. However, you can still use some common tactics and techniques to make your BOFU strategy work. Conduct user interviews or ask your sales team to record calls with clients.

B2B 118
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A Look Back: Slack at $30,000,000 in ARR

SaaStr

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. David Sacks : We’ve launched about September of ’08.

Start-ups 141
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The Definitive Guide to Google Analytics 4

ConversionXL

Its features and capabilities are built to help you not only better understand users, but predict behavior to improve user experience. When Google officially announced the launch of GA4, they said: “The new Google Analytics will give you the essential insights you need to be ready for what’s next.”. Segment overlap.

GTM 146
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Climate change SEO survey: Making the web more sustainable

Search Engine Land

We launched Website Carbon in 2017 with a singular objective: to raise awareness about its negative environmental impact of technology. While this technique may produce an initially fast loading webpage, it may be hiding the fact that the webpage is actually very heavy and the final result being very resource intensive.