Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.”

B2C 107

B2C Sports B2B Gaming 107

Sales Hacker

JANUARY 27, 2024

In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 89

GTM Niche CRM Account management 89

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy.

GTM 79

GTM Pipeline Strategize Represent 79

Martech

JANUARY 22, 2024

This leads to a more strategic campaign optimization throughout the buyer funnel. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies? The savvy digital agency is the captain, and the client’s RevOps team is the navigator on a sea of potential revenue.

Clients 108

Clients Closing Objectives and Key Results SQL 108

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. We’re proud that 10 of the 50 CEOs are GTMfund founders! Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”

GTM 67

GTM Real Estate Launch B2B 67

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4

GTM 119

GTM Market share Growth Technology 119

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A. Happy New Year! The challenge comes down to knowing when and how much.

Product 98

Product GTM Sales CRM 98

PandaDoc

MAY 13, 2024

Sales enablement is a strategic approach that provides resources, tools, and training to empower sales teams, enhancing their effectiveness and efficiency throughout the sales process. Take a look at your sales and marketing teams. This should be built around factors like revenue goals and a business’ go-to-market strategy.

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

SaaStr

JANUARY 28, 2020

I think that’s just really going to work five years from now, in 2024. That’s going to like-. It’s because we’re not thinking about the overall go to market and saying what’s important for us. Maria : I’ve been saying that a lot. ” Jason : Yeah, date, yeah.

Growth 81

Growth Promote Engineering Up-sell 81