Sales Hacker

SEPTEMBER 8, 2023

Share Where SaaS is and Where SaaS Will Be in 2024 This newsletter draws inspiration from one of our favorite talks at SaaStr from David Sacks’s (GP of Craft Ventures) with Jason Lemkin on Where SaaS is and Where SaaS will be in 2024. A very widely used CoPilot is GitHubs CoPilot tool , significantly enhancing the coder experience.

GTM 88

GTM Launch Growth Networking 88

SaaStr

FEBRUARY 25, 2024

SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2. SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   3. Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan 2.

Growth 89

Growth Go To Market Product Customers 89

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone. Or Merging. At Least Think About It.

Pitch 95

Pitch Growth Go To Market Product 95

Hubspot

APRIL 1, 2024

It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Fewer prospects are going to just hit your lead form in 2024. What It Means for Sales Reps So, what exactly does that mean for you?

Cross-sell 57

Cross-sell CRM Referrals Up-sell 57

SaaStr

MARCH 3, 2024

SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners     4.

Technique 89

Technique Go To Market Price Growth 89

SaaStr

DECEMBER 3, 2023

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Who Will Win the Go-To-Market AI Race? What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures 5. Top Podcasts This Week: 1. with Stage 2 Capital Co-founder Mark Roberge 4.

Pitch 89

Pitch Go To Market Sales Growth 89

SaaStr

FEBRUARY 13, 2024

Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. Coordinating with marketing where you’re leveraging things like someone from a certain account visiting your website. That’s a good time for an SDR to reach out.

E-commerce 68

E-commerce Networking A/B testing GTM 68

SaaStr

DECEMBER 10, 2023

It’s Not Just You 15 Ways to Help Your Sales Team in 2024 Carta: Startup Shutdowns Are Up 237% 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge  5.

Pitch 82

Pitch Go To Market Growth Sales 82

SaaStr

MARCH 10, 2024

SaaStr 728: How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures   2. SaaStr 727: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market   3. How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures 4.

Technique 59

Technique Price Go To Market Growth 59

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. ELM “In The Wild”: Marketing with this ecosystem-led approach has been snowballing with momentum. The tracks are laid.

GTM 90

GTM Growth Campaign B2B 90

SaaStr

DECEMBER 24, 2023

What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures #4. Go to Market Strategies That Led To Divvy’s $2.5B Go to Market Strategies That Led To Divvy’s $2.5B Exit with Divvy’s Former CRO, Sterling Snow #7.Scaling

Pitch 89

Pitch Education Go To Market Growth 89

SaaStr

DECEMBER 17, 2023

2024 Has to Be The Year of Growing It. SaaStr 705: Decoding the 2024 Market: How to Scale from Go-to-Market Through IPO for the Year Ahead with ICONIQ Growth’s General Partner Doug Pepper and Head of Analytics, Christine Edmonds  5. 10+ Signs of a Mediocre Hire Top Podcasts This Week: 1.

Pitch 65

Pitch Up-sell Go To Market Sell 65

SaaStr

NOVEMBER 26, 2023

ARR On Average Per SaaSomomics Pilot: 57% of Venture Startups Will Need to Raise More In 2024 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. Who Will Win the Go-To-Market AI Race? What the Future of SaaS Holds for 2024 with David Sacks, Founder & General Partner, Craft Ventures 4.

Pitch 78

Pitch Strategize Growth Go To Market 78

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

JULY 18, 2023

David & Jason: SaaS in 2024 with Craft Ventures Founder David Sacks and Jason Lemkin David Sacks and Jason take the stage together to do a deep dive on just where SaaS is right now. Will a wave of IPOs in 2024 bail everyone out? Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Is it all about AI?

GTM 82

GTM Growth Go To Market Conversion 82

SaaStr

NOVEMBER 5, 2023

The 2 Hour Rule The 6 Must-Have Go-To-Market Models Divvy Used to Its $2.5B SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024   2. Is Your VP Too Hard to Work With? Exit 10+ Actionable Things You Can Do To Scale Faster In The Early Days Are We Back to a 6x World?

GTM 59

GTM Pitch Growth Go To Market 59

SaaStr

AUGUST 3, 2023

David Sacks, Founder, Craft Ventures + Jason Lemkin: “What SaaStr Will Be Like in 2024” David and Jason do a 1-on-1 deep dive on how 2024 will look for SaaS, from IPOs to Unicorns to Funding to Growth Rates and Efficiency. ” Always a fan favorite, Mark is back!

Represent 73

Represent Growth Go To Market Product 73

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though. The greatest technology does not always win.

Launch 99

Launch Product GTM Technology 99

SaaStr

NOVEMBER 19, 2023

SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024        Top Videos This Week: 1. Who Will Win the Go-To-Market AI Race? How To Perfectly Pitch Your Seed Stage Startup With Y Combinator’s Michael Seibel 2. with Stage 2 Capital Co-founder Mark Roberge 4.

GTM 65

GTM Pitch Strategize Growth 65

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. You’ve read the spicy perspectives of some go-to-market leaders. 2024 is a weekend away now, so I’ll catch you on the other side. Happy New Year!

GTM 71

GTM Cold Call UX Price 71

Martech

DECEMBER 7, 2023

” Right now, Cardii’s target audience is B2B marketers. “The primary use cases we are thinking about are right across the go-to-market spectrum,” said Steele. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. . 3D, dynamic.”

B2C 105

B2C Sports B2B Gaming 105

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process.

Launch 106

Launch Product GTM Education 106

Iannarino

MARCH 24, 2024

Once they decide how they are going to market (GTM), this will require selling according to the limits of your company’s model. Every company must have a model they believe allows them to win clients. There are two primary models that sales organizations pursue to acquire the clients they intend to.

GTM 195

GTM Clients Go To Market Sell 195

Sales Hacker

JANUARY 27, 2024

In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 88

GTM Niche CRM Account management 88

SaaStr

JANUARY 3, 2024

Especially as you then try to move into the mid and upper markets, security becomes table stakes for the buying committee. Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant.

Territory 59

Territory Closing Service Product 59

SaaStr

FEBRUARY 2, 2024

Typically on SaaStr.com, we try to focus our content on mistakes to avoid, lessons learned and how to scale faster, but for the CEO Summit, Jason addressed the audience with what’s most top of mind for him at the start of 2024. So what does all that mean for founders and leaders heading into 2024? #1. “2023 was nuts, right?

Growth 115

Growth Start-ups Product Customers 115

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. We’re proud that 10 of the 50 CEOs are GTMfund founders! Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”

GTM 67

GTM Real Estate Launch B2B 67

Martech

JANUARY 22, 2024

Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies? The path forward Ultimately, the most successful partnerships between digital marketing agencies and RevOps teams stem from a unified approach toward a common goal: revenue growth.

Clients 106

Clients Closing Objectives and Key Results SQL 106

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Get MarTech!

Cross-sell 116

Cross-sell B2B User Experience Represent 116

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4

GTM 116

GTM Market share Growth Technology 116

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy.

GTM 86

GTM Pipeline Strategize Represent 86

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A. Happy New Year! There is room for combinations in different parts of your GTM motion.

Product 97

Product GTM Sales CRM 97

SaaStr

DECEMBER 20, 2023

The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs.

GTM 102

GTM Growth Start-ups Clients 102

Martech

FEBRUARY 5, 2024

The next item on many B2B marketing budgets is cost-per-lead (CPL) activation, popularly known as lead gen and often conducted via content syndication. There are a number of options available if you’re interested in purchasing content syndication leads. Get MarTech! In your inbox. Business email address Subscribe Processing.

B2B 100

B2B Healthcare Commission Campaign 100

SaaStr

JANUARY 28, 2020

I think that’s just really going to work five years from now, in 2024. That’s going to like-. It’s because we’re not thinking about the overall go to market and saying what’s important for us. Maria : I’ve been saying that a lot. ” Jason : Yeah, date, yeah.

Growth 82

Growth Promote Engineering Up-sell 82

SaaStr

JULY 15, 2022

Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. First of all, on go-to-market and sales and marketing, be very, very wary of folks that want to outsource your core. They think they can hire these agencies to prove out sales and marketing, they can’t. Jason Lemkin: Yes.

Growth 97

Growth Cross-sell Start-ups X-functional 97