Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Winning marketing organizations self-regulate. ” Here’s the problem with that mindset.

GTM 119

GTM Market share Growth Technology 119

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. You’ve read the spicy perspectives of some go-to-market leaders. 2024 is a weekend away now, so I’ll catch you on the other side. Happy New Year!

GTM 71

GTM Cold Call UX Price 71

Martech

JANUARY 22, 2024

What technology the client is using to enrich their data. Bridging these domains creates a seamless flow where marketing efforts translate into tangible revenue based on the unique parameters set by each client. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies?

Clients 108

Clients Closing Objectives and Key Results SQL 108

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR.

GTM 89

GTM Niche CRM Account management 89

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. In this episode, you’ll get insight on how to leverage AI with tactical use case examples, a three-step framework for leveraging AI in go-to-market, and career growth advice. We’re proud that 10 of the 50 CEOs are GTMfund founders!

GTM 67

GTM Real Estate Launch B2B 67

SaaStr

JANUARY 3, 2024

Especially as you then try to move into the mid and upper markets, security becomes table stakes for the buying committee. Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant.

Territory 59

Territory Closing Service Product 59

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy.

GTM 79

GTM Pipeline Strategize Represent 79

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Get MarTech!

Cross-sell 118

Cross-sell B2B User Experience Represent 118

PandaDoc

MAY 13, 2024

See also Sales spiff – an easy guide to motivating your teams with examples & ideas Technology Sales enablement is about creating an environment where your sales team can be effective and efficient. An important element of this is aligning technology strategy with your sales objectives. The post What is sales enablement?

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

SaaStr

DECEMBER 20, 2023

The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs. What technologies do they use?

GTM 96

GTM Growth Start-ups Clients 96

SaaStr

JANUARY 28, 2020

You’re going to put less in and you may get less out. Maria : I think for many of our organizations, we’re automation, we are technology. We are what is going to make companies more efficient. So, when I was at Marketo, it was not an easy time in the market but it is part of what caused the growth.

Growth 81

Growth Promote Engineering Up-sell 81

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. But potentially even technology. They think they can hire these agencies to prove out sales and marketing, they can’t.

Growth 91

Growth Cross-sell Start-ups X-functional 91