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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

Retail 124
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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

With enablement, sales teams stay updated on: Market trends Competitor information Product updates Key Customer Insights This knowledge helps them adapt quickly to changes. Set Clear Objectives and Goals Be clear about what you want to achieve with your sales efforts. Making them more agile and responsive in the field.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

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AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

However, as we approach 2024, examining where generative AI content falls short is equally important as where it goes right. Let’s explore key areas where marketers successfully leverage AI for content creation. It aids research by anticipating objections and questions.

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Boost Your Team’s Efficiency: Top Sales Productivity Metrics to Track in 2024

Veloxy

Key Takeaways Sales productivity metrics like average revenue, market penetration, and conversion rate are crucial for tracking performance and identifying areas for improvement, ensuring efficient sales processes and targeted team coaching. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency.

Product 130
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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

As a sales leader, your efforts directly impact the company’s stability and growth. Download Now: The Big Blue Book of Field Sales Field Sales Reps & Managers — flip to Chapter 3 to discover the top strategies for successfully improving your sales productivity in 2024! Get Your Free Ebook What Is Sales Productivity?

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How to create link building OKRs for SEO (with examples)

Search Engine Land

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. How does SEO align with your marketing objectives?