AI adoption in CX is rising, but implementation challenges remain
Martech
FEBRUARY 7, 2025
Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. CX is no longer just about keeping customers happyits a key driver of business results and the C-suite knows it. Source: The 2025 CX Landscape Report As always, one major challenge is data.
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