Remove 2025 Remove Go To Market Remove Objection handling
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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. When faced with objections, agree with the prospect first to lower their defenses. But one unassuming topic that kept coming up?

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The B2B growth agenda: A blueprint for predictable revenue

Highspot

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. But even with strong market momentum, nearly one-third of B2B organizations missed their revenue goals last year.

Growth 52
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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. We’re doing so by using AI, operator networks, and go-to-market strategies to power the next wave of tech winners.

GTM 53
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How to choose the right AI sales assistant for smarter selling

Highspot

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. This episode explores how to apply product thinking to Go-To-Market. at an earlier stage, you just have to take big swings.

GTM 76
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Gartner: Only 18% of CROs and 15% of CMOs are considered “AI-savvy” by their own CEOs.

SaaStr

So some of the latest Gartner data reiterates a theme from our invite-only CMO and CRO events at 2025 SaaStr Annual + AI Summit : Many CMOs and some CROs are scared they aren’t AI-savvy enough to succeed. These are the executives responsible for driving revenue, understanding customers, and competing in the market.