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Adtech’s approaches to greener marketing

Martech

For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” But these improvements have to make business sense as well.

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Cloud Telephony and Call Tracking: A Marketing Dream Team

Lead Fuze

In fact, G2 claims that by 2025, 85% of organizations will be “cloud first.” When you make tracking calls part of your marketing strategy, you can: Meet your customers where they are and customize your approach to meet their needs Compare different country campaigns and efforts side-by-side. How Can You Track Calls?

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. But for mobile marketing to be effective, it needs to be strategic. Messages can be promotional, service-based, or transactional. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Location-based marketing.

Retail 114
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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Likewise, solutions like Uniphore Q empower online sales meetings by validating a buyer’s sentiment toward offers and value propositions in real time with a shocking 99.83% accuracy. Image Source 6.

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Top 20 Sales Tech Vendors to Follow (and Party with) at Dreamforce #DF18

SBI

Booth 2025. TimeTrade can be integrated into almost any channel, allowing prospects and customers to make meetings and appointments at the peak of their interest. Quickly deploy strategic sales and pricing plays based on changing market, cost and competitive dynamics. Celebrate your recent promotion. Booth 1910.

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3 ways to engage B2B buyers pre-deal

Martech

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 96
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3 ways to engage B2B buyers pre-deal

Martech

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 95