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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. Processing.

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The Hidden Costs of Efficiency

Sales Hacker

With over 25 years of experience in the tech industry, Neal has a proven track record of executing progressive growth strategies, landing innovative partnerships, developing revenue streams, and building winning teams.

GTM 112
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. They share the revenue they jointly produce and plan to expand their partnership with new projects in 2025. I asked him what changed. His answer? Joint ventures.

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New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. Every struggling marketer who doesn’t understand AI is deploying Clay – it’s become the Hopin of 2025 for marketers.

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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. What This Means for 2025 The AI startup playbook is being rewritten in real-time.

Growth 108
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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Some platforms also offer industry benchmarking so brands can stay in tune with their competitors and use it as an opportunity to develop a more robust and strategic plan. Its your edge.

Retail 107
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All the AI that glitters isn’t martech gold

Martech

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Consider long-term viability Stability indicators such as funding, strategic partnerships and customer adoption levels indicate if a tool is built for sustained success or just momentary buzz.